PRIVACY POLICY -->
<h2>Privacy Policy</h2>
<p><strong>Last Updated:</strong> 14 November 2025</p>

<p>
This Privacy Policy explains how Ajvika ("Company", "We", "Us", "Ou") collects,
uses, stores, processes, and protects Your Personal Data when You use Our
Website, Mobile App, IoT Platform, or any related services ("Service").
By accessing or using Our Service, You agree to the practices described in this Privacy Policy.
</p>

<h3>1. Legal Compliance</h3>
<p>Ajvika follows and complies with the following Indian laws:</p>
<ul>
  <li><strong>Digital Personal Data Protection Act (DPDP Act), 2023</strong></li>
  <li><strong>Information Technology Act, 2000</strong></li>
  <li><strong>Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011</strong></li>
  <li><strong>Indian Contract Act, 1872</strong></li>
</ul>

<h3>2. Data We Collect</h3>
<ul>
  <li>Name, mobile number, email address</li>
  <li>Login and authentication details</li>
  <li>Billing information & transaction logs</li>
  <li>GPS/location data (if enabled by user)</li>
  <li>IoT device IDs, device behaviour logs</li>
  <li>Browser type, IP address, usage analytics</li>
  <li>Cookies & session data</li>
</ul>

<h3>3. Purpose of Data Use</h3>
<p>We use Your data strictly for lawful and service-related purposes:</p>
<ul>
  <li>To provide and operate Our SaaS, mobile app, and IoT services</li>
  <li>To verify identity and manage user accounts</li>
  <li>To process payments, invoices, and subscriptions</li>
  <li>To deliver alerts, notifications, OTPs, and transactional SMS</li>
  <li>To improve service quality, analytics, and system performance</li>
  <li>To enhance security and prevent fraud or unauthorized access</li>
</ul>

<h3>4. Cookies & Tracking Technologies</h3>
<p>We use Cookies, session tokens, beacons, and analytics tools to:</p>
<ul>
  <li>Enable secure login</li>
  <li>Save user preferences</li>
  <li>Improve website performance</li>
  <li>Monitor usage to improve user experience</li>
</ul>

<h3>5. Data Storage & Security Measures</h3>
<p>We apply industry-standard security practices as per SPDI Rules & ISO/IEC 27001 guidelines:</p>
<ul>
  <li>SSL/HTTPS data encryption</li>
  <li>Encrypted database storage</li>
  <li>Regular security audits & server monitoring</li>
  <li>Access control and role-based permissions</li>
  <li>Firewall & intrusion detection systems</li>
</ul>

<h3>6. Third-Party Services & Processors</h3>
<p>We may share necessary data only with trusted third-party partners for operational purposes:</p>
<ul>
  <li>SMS/OTP gateways</li>
  <li>Payment processors (UPI, Cards, Wallets)</li>
  <li>Cloud hosting providers</li>
  <li>API integration partners</li>
</ul>
<p>
Each third-party independently follows their own Privacy Policy and complies with Indian data protection rules.
</p>

<h3>7. Data Ownership</h3>
<p>
All data submitted or generated by the client remains the sole property of the client.
Ajvika acts only as a "Data Processor” and uses data strictly for service delivery.
</p>

<h3>8. Sharing of Data</h3>
<p>We do not sell or trade personal data. Data may be shared only:</p>
<ul>
  <li>With user consent</li>
  <li>For completing financial transactions</li>
  <li>For IoT device communication & functionality</li>
  <li>To comply with lawful requests by Indian authorities</li>
  <li>During company restructuring, merger, or acquisition</li>
</ul>

<h3>9. Data Retention</h3>
<p>
We retain Personal Data only as long as required for service delivery, compliance,
and legitimate business needs. Usage Logs may be stored for audit and security purposes.
</p>

<h3>10. Data Deletion & User Rights</h3>
<p>Under the DPDP Act 2023, You have the right to:</p>
<ul>
  <li>Request access to Your data</li>
  <li>Correct inaccurate data</li>
  <li>Withdraw consent</li>
  <li>Delete Your personal data permanently</li>
</ul>
<p>
You may request complete account deletion anytime by contacting Us.
Certain information may be retained as required by Indian law.
</p>

<h3>11. Children's Privacy</h3>
<p>
Our services are not intended for children below 13 years of age.
We do not knowingly collect data from minors without parental consent.
</p>

<h3>12. Links to External Websites</h3>
<p>
We are not responsible for third-party websites linked from Our platform.  
Users are advised to review their privacy policies independently.
</p>

<h3>13. Changes to This Policy</h3>
<p>
Ajvika may update this Privacy Policy from time to time to reflect legal,
technical, or business changes. Continued use of the Service indicates acceptance
of the updated policy.
</p>

<h3>14. Contact Us</h3>
<p>
If You have any questions, data requests, or concerns regarding this Privacy Policy,  
You may contact Us at:<br>
<strong>Email:</strong> support@ajvika.com<br>
<strong>Phone:</strong> +91-9912344598
</p>